How active are you on social media when it comes to promoting your company? Whether or not you engage in social media monitoring, you do need to leverage this platform professionally. Why? The main reason is the fact that your customers are and they are talking about the products they like, the frustrations they have and where their friends should buy their next products or secure their next services. If you want your company name mentioned among them, you can do something about it. Your CRM dashboards can integrate with your social media efforts to make the most of your online presence. This approach will also make these platforms work to your benefit. How do you get started? Consider Radian6.
CRM Dashboards to Monitor Social Media Conversations
You already know that social media is gaining considerable ground among consumers. As a result, you need to have CRM dashboards in place that will monitor this activity and better position you and your company to do something about it. More than half of the Fortune 100 companies such as Coors, UPS, Pepsico and Dell rely on Radian6 to monitor, analyze and even engage in social media conversations on their behalf. The unique technology available in this platform allows you to use your CRM dashboards to monitor the hundreds of millions of interactions that are taking place every day on YouTube, Twitter, Facebook, blogs and a number of other platforms.
CRM Dashboards and the Boost from Salesforce.com
Radian 6 provides such powerful monitoring and analyzation of social activities that it has caught the attention of Salesforce.com. The dominate cloud CRM titan recently acquired Radian6 as a means to enhance the full suite of Salesforce products, enhancing the value of the Service Cloud, the Sales Cloud, Force.com and even Chatter by adding social intelligence. Salesforce sought to bridge the gap in conversations that were happening on social networks, and the private social network of Chatter. Both the company and Salesforce.com customers will benefit from this move as CRM dashboards everywhere will have extended access to intelligent information that can be used to promote online activities.
How You Can Benefit from CRM Dashboards
For Salesforce.com, Radian 6 CRM dashboards will help the company to accelerate its growth and extend the value of all the company’s offerings. For customer companies, this move will enable every business to put more focus on the importance of listening to the voice of the customer. This voice is never so honest and clear as it is on social media channels and companies ignoring this platform are not only ignoring opportunities for improving the customer experience, they are also ignoring opportunities to capture valuable business intelligence. Customers use these platforms to not only share their frustrations, but also other insight into what they want from the companies with which they do business. If you aren’t using your CRM dashboards to capture this information, you are missing out on fresh revenue opportunities.
The value of the information you stand to gain through social media monitoring far exceeds the investment you make in CRM dashboards and Radian6. Don’t leave your online brand to chance and don’t ignore opportunities to improve the customer experience through social media platforms.