Popular Series Unveils Strategies to Make All Marketing Campaigns Social
SAN MATEO, Calif. (June 21, 2012) – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the launch of its 2012 Social Marketing Rockstar Tour (#MarketoTour). The 15-city rock-and-roll inspired tour will deliver social marketing automation strategies to empower marketers to easily implement and measure the success of social initiatives.
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Kicking off today in Hoboken, New Jersey, the summer series will span North America, Europe and Australia and will feature a compelling lineup of prominent B2B marketing thought leaders, sales professionals, corporate leaders and successful Marketo customers. The program will demonstrate how to create and amplify peer-to-peer conversations to improve the effectiveness of any marketing campaign. Attendees will learn how to:
- Add word-of-mouth marketing lift to every campaign;
- Track the impact of individuals’ sharing through social channels;
- Nurture relationships with the most influential customers; and
- Determine the impact of top influencers on their business.
“An incredible, worldwide business shift is taking place – with digital technologies and social media at its core,” explained Sanjay Dholakia, senior vice president, Product Marketing and Corporate Development at Marketo. “Marketers can no longer afford to think about ‘social’ as a separate type of activity. They need to adapt and broaden the reach and effectiveness of their campaigns and intractably intertwine them with social recommendations to reveal a new way to prove social marketing ROI.”
Summer tour stops include Hoboken/NYC, Chicago, LA/Orange County, Boston, Toronto, Silicon Valley, Portland, Seattle, Atlanta, Washington DC, Denver, Minneapolis, Austin, Sydney and London.
Marketo’s 2011 Revenue Rockstar Tours attracted more than 3,200 marketers, averaging more than 100 attendees per city. The tour also influenced more than $5.8 million in pipeline and more than $3.2 million in bookings, making it one of Marketo’s most successful programs to date.
The four-month Social Marketing Rockstar Tour will also include private customer-only sessions before the headliner event. Customers can find more information and register at the Social Marketing Customer Rockstar page.
Companies interested in sponsoring should contact marketing@marketo.com for information.
For more information or to register, visit Marketo’s “Social Marketing Rockstar” Tour page.
About MarketoMarketo is the fastest growing provider in Revenue Performance Management and offers the world’s first integrated solution for social marketing automation. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,900 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.
Source: Marketo
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