Highland Solutions Recognized By SugarCRM as CRM Thought Leader in Manufacturing

Highland Solutions

CUPERTINO, Calif. (May 16, 2011) – SugarCRM,

“The goal is for customers to make informed decisions about CRM strategy,” said Brian Sutherland, CEO of Highland Solutions. “Manufacturers go to market in a complex ecosystem of partners, distributors, retailers and end customers. Companies with a successful CRM focus enjoy an enormous advantage in their ability to be efficient and exploit opportunity. But the complexities of relationships in a supply chain require careful planning and specialized expertise.”

MFGCRM.com

“Highland Solutions has tailored their CRM strategies to meet the unique needs of manufacturing professionals and related verticals,” said Jeff Campbell, vice president of global sales at SugarCRM. “Their growing success speaks to the strength of SugarCRM and to Highland’s expertise.”

Highland Solutions uses the Sugar 6 platform to implement solutions for manufacturers and supply chain companies. Key CRM goals for clients include:

  • Clear communication of product and customer information throughout the supply chain.
  • Information transparency to recognize and adapt to new market trends.
  • Integration of legacy on-premise systems with web and mobile technology.
  • Implementation and adoption strategies that support collaboration between internal staff and external partners and data sources.

About

Highland Solutions delivers successful CRM projects. With over 25 years experience customizing business solutions, hundreds of clients can speak to the value of their combined business and technology expertise in CRM, e-commerce, custom development and more. Highland helps manufacturers and supply chain companies implement strategies to forecast inventory and market trends, optimize operations, promote transparency and informed decision-making, and improve relationships with new and established end-customers.

For more information, call (312) 863-7500, email

About SugarCRM

SugarCRM makes CRM Simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than nine million times and currently serve over 800,000 end users in 80 countries. Over 7,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Source: SugarCRM

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