How e-CRM is Changing the way Companies do Business

Express has launched a commerce tab on their Facebook page that allows consumers to browse and make their purchases from their entire product catalog without ever leaving their social network; this is made possible by e-CRM.  Customers are able to recommend and share purchases by simply posting items or transactions to their profiles. This is a great way to spread the word about your company and generate new business at the same time. Express feels that the integration of social hopping is the next logical step in their venture to have a successful company. e-CRM allows them the freedom and flexibility to set things up as they would like to while still allowing customers to have the final decision in making their purchases in a more convenient way.

e-CRM Allows Customers the Freedom to Shop as they Please

Customers will be able to add products to their profile wish list via their Facebook commerce page. This is an excellent tool for shoppers so that they can view the items they have added to their lists from any mobile commerce site and application. The information that is collected from the Facebook shoppers will allow you to target them through direct mail and email. e-CRM is very careful not to pull the private information about customers and make it public, but it will help you generate mailings and contacts. Gift cards are another thing that can be purchased with the e-CRM capabilities of the software. They are constantly working on new and exciting tools that will allow customers the right to post product reviews on Facebook as well.

e-CRM is Slowly Becoming the Next Norm for Social Media

Because the benefits of e-CRM are so numerous, many social media sites are taking advantage of that and implementing it into their companies. Getting the insight on how customers feel with more freedom to shop has helped some social media sites decide how they want to use e-CRM. Using Express as an example, they currently have five hundred ninety-one stores worldwide and their Facebook page currently has eight hundred thirty-seven thousand friends. When looking at those numbers it seems that the customers like what they are seeing.

Why e-CRM

Every customer wants their shopping experience, whether online or in a store, to be convenient and pleasant. Nobody wants to have to work hard to find what they want, and the quicker they find it the more likely they are to shop for other things as well. e-CRM has given customers the ability to make these shopping experiences a pleasant one while allowing businesses to reap the benefits of these shopping experiences. As a business owner you are probably always searching for new and innovative ways to make your customers spend money; giving them the freedom to do it from the comfort of their home is definitely a plus. Also, another great benefit of e-CRM is the ability to have company reviews posted to social media sites such as Facebook. It seems that almost everyone has or has heard of Facebook; what better way to get your company seen and heard than to put it where everyone already goes!