Amdocs Announces Support for the Six Core Competencies in the Age of ‘Tera-play’

New service and core capabilities assure a successful journey to the era of the Tera-play: the connection of a trillion devices to the network

NICE, France (May 05, 2009) –

Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced its support for service providers looking ahead to a not-too-distant future, when more than 1 trillion devices will be connected to the network, an industry phenomenon the company calls “Tera-play.” Forecast to arrive by 2015, the Tera-play is being driven by growing demand for ubiquitous connectivity and connected devices. The related customer experience and bandwidth-consumption concerns will render service providers’ operations exponentially more complex and potentially very costly. For example, already, support costs for smartphones are 400 percent higher than regular phones1, and their penetration is expected to climb from 30 percent today to 75 percent within five years2. With a new consulting service and core company capabilities, Amdocs can competently guide providers as they plan to meet the challenges and opportunities of Tera-play as it emerges over the coming years. The announcement was made today at Management World 2009 taking place in Nice.

According to Amdocs, in a Tera-play environment, service providers must be able to deliver against the following six core competencies:

1. Profitably manage unique, personalized and contextual experiences across trillions of devices and global access points
2. Surface and act upon customer intelligence to maximize revenue, profit and partnerships
3. Ensure flexible pricing and dynamic offering composition, including bundling and blending, for on-demand customer experiences
4. Adopt non-traditional business models and utilize data, infrastructure and customer interaction assets to attract third-party partners and incrementally increase partner-based revenue
5. Contain the costs of supporting customers with their own portfolios of diverse networked devices
6. Profitably manage network costs as the demand for capacity expands an order of magnitude; adopt dynamic bandwidth allocation, intelligent network planning and roll-out

To ensure that service providers have a firm footing on the path to achieving these Tera-competencies, Amdocs announces several consulting services to help scope Tera-play opportunities and approach: Amdocs Transformation Strategy, Customer Experience Definition, Operational Blueprint & Roadmap, Business Case Modeling and Benefits Realization Modeling.

The Amdocs CES 7.5 Portfolio provides the ideal foundation for service providers to embark on the journey towards Tera-play, with applications for network, device and service management, business intelligence and personalization, service delivery and partner management, and more, designed to deliver these Tera-competencies. Also, the company’s business process expertise is the product of best-practice implementations with leading service providers; its combined installations daily deliver more than 1.5 billion customer experiences worldwide. Amdocs is committed to working with customers and industry forums like the TM Forum, to further the standards and innovations that will be demanded to enable a successful journey.

“There is an urgency, intensity and complexity about doing business in a Tera-play environment that service providers have to be thinking about–and considering–right now as they make decisions regarding the evolution of their BSS, OSS and SDP environments,” said Mike Couture, head of Global Marketing at Amdocs. “Smartphones are only one complicating factor we see today. Every day, new devices are being connected to the network–cars, book-readers, appliances, security systems, medical devices–and all consuming bandwidth. In terms of network connectivity and service complexity, the Tera-play defies imagination.”

“Certainly, there is great opportunity in Tera-play, but significant challenges, as well,” Couture continued. “For example, how can service providers deliver a simple, compelling experience across dozens of connected devices in a single home and trillions of devices worldwide? How can they secure a central role in this vast value chain? Can they profitably manage a trillion always-on network connections? We believe that doing business will be vastly different in a world where communication literally never ends. An experienced partner like Amdocs can help light the way.”

For deeper detail on doing business in a Tera-play environment and achieving the six Tera-competencies, download Amdocs’ white paper, “Leading the Way to Tera-Play: How Service Providers Succeed in a World of a Trillion Connected Devices” and find other information about Amdocs’ support of the Tera-play at www.amdocs.com/blog, http://www.youtube.com/watch?v=SGIyvq2svaQ, and at http://amdocs.com/tera-play.

About Amdocs CES
Amdocs CES (customer experience systems) is an integrated portfolio that delivers the operating environment service providers need to transform from providers of utility voice, data and video services into purveyors of the digital lifestyle. Amdocs CES allows providers to deliver an optimal customer experience–personalized, participatory and timely across any service, location and device. The Amdocs CES Portfolio leverages Amdocs business process best practices based on real-world scenarios, and transcends traditional business support systems (BSS), operational support systems (OSS) and service delivery platforms (SDPs) to enable service providers to address both current and emerging customer experience business processes. Amdocs’ unique business model focuses on enabling its customers to create differentiation and build brand, loyalty, profitability and competitive leadership. Please visit www.amdocs.com/cesportfolio for more information.

About Amdocs
Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experienceTM at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. A global company with revenue of $3.16 billion in fiscal 2008, Amdocs has more than 17,000 employees and serves customers in more than 50 countries around the world. For more information, visit Amdocs at www.amdocs.com.

Amdocs Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2008, filed on December 8, 2008, and in our quarterly 6-K furnished on February 9, 2009.

Media Contact:

Garland Harwood
Weber Shandwick for Amdocs
Tel: +1-212-445-8373
E-Mail: gharwood@webershandwick.com

Source: Amdocs

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