Revenue Performance Management Leader Grows 1,486 Percent; 10 Percent of San Francisco Business Times’ Annual List Use Marketo
SAN MATEO, Calif. (November 01, 2011) – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced it has been named one of the Bay Area’s 10 fastest-growing privately held companies of 2011 by the San Francisco Business Times. Marketo earned the high ranking based on its revenue from fiscal 2008 to 2010, during which it grew 1,486 percent. Notably, 10 percent of the list’s honorees use Marketo to improve their revenue performance. Earlier this month, Marketo was named the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal.
Ranked #6 on the San Francisco Business Times’ annual list, and through its powerful marketing automation and sales effectiveness solutions, Marketo continues to focus on generating tangible business benefits for its customers. With more than 1,350 customers adopting the company’s solutions in just three and a half years, Marketo has become one of the fastest-growing cloud companies in history.
A number of Marketo customers were also recognized for their increased revenue performance at the awards banquet on Thursday night at the Hilton San Francisco Union Square. In fact, two made the list’s Top 5 – Spigit Inc. (#3) and Bizo Inc. (#4). Other Marketo customers on the list included Rimini Street (#20), Vindicia Inc. (#38), Five9 Inc. (#48), Coverity (#57), and Bersin & Associates LLC (#83).
“As the company’s head of marketing at Bizo, my charter is simple – build out a marketing engine that will help the company scale the business,” said David Karel, vice president of marketing at Bizo, a business audience marketing solutions provider. “I think it’s clear that the adoption of Marketo’s Revenue Performance Management Suite has been a factor in enabling our accelerated revenue growth and helping us attain the #4 spot on the San Francisco Business Times’ Annual Fast 100 List.”
“We have partnered with Marketo since 2008 to increase our visibility and build our subscription business,” said Sanjay Sarathy, SVP of marketing at Vindicia. “We’re investing further to optimize our acquisition funnel, and are excited about Marketo’s ability to help us get to the next stage of rapid growth.”
“Marketo excels in fostering innovation and has channeled it into spectacular growth – against the backdrop of one of the most challenging economies in history, ” said Phil Fernandez, president and CEO of Marketo. “It’s truly an honor to be recognized together with our customers and partners, and to contribute to the Bay Area’s economic growth and success.”
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com/.
Source: Marketo
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