100% Native Force.com Sales Effectiveness Solution Extends Marketing Insight and Action to the Front Lines
SAN MATEO, CA (October 27, 2009) –
www.marketo.com -Marketo, the revenue-focused marketing automation company, today announced that Marketo Sales Insight, a 100% native Force.com application that helps sales understand, prioritize, and interact with the hottest leads and opportunities to close more business faster, has been deployed to the front lines of sales teams of more than 75 customers in only four months. Sales teams of all sizes, including five companies with 100-plus sales users, are benefiting from the real-time actionable insight, lead prioritization and ‘social selling’ capabilities of Marketo Sales Insight.
By extending marketing insight and action to the front line, Marketo Sales Insight helps focus sales resources on the best opportunities and improves sales effectiveness. It enables sales reps to define the ‘social network’ of leads and contacts they are interested in following and presents them with Facebook-style ‘status updates,’ highlighting the key interesting moments that indicate buying interest. User-defined status updates — such as recent web activity by a known or anonymous visitor — can be accessed inside salesforce.com or from a desktop or mobile device.
“Marketo Sales Insight gives the Bronto team instant access to how prospects are engaging with us at the territory, account and contact level” said Sally Lowery, Director of Lead Acquisition and Online Marketing at Bronto Software. “This insight allows our dialogue with prospects to be well informed and targeted. Since we’ve begun using Marketo Sales Insight, we’ve seen a lift in our qualified lead conversion rate and our ability to better manage our pipeline and prioritize our strongest leads.”
Marketo Sales Insight harnesses the powerful capabilities of Marketo Lead Management to present a prioritized dashboard of leads in a salesforce.com tab, ensuring immediate adoption. With nothing new to learn, no new tools to be installed and no need for additional IT, Salesforce CRM users can instantly engage in more meaningful conversations with prospective customers at every stage of the revenue cycle.
“The decision to add Marketo Sales Insight to our Marketo implementation was a no-brainer,” said Kirk Crenshaw, Director of Online Marketing at Appirio. “Not only does it provide our sales team with complete visibility into marketing campaign effectiveness and related prospect and customer behavior, it has also allowed sales to more effectively engage prospects. By empowering them to easily identify and focus on the sales-ready prospects and customers, Marketo Sales Insight has had an immediate and positive impact on our pipeline. “
“Marketo Sales Insight extends the hard work and value of B2B marketing programs to the front lines of revenue generation,” said Phil Fernandez, President and CEO at Marketo. “The fact that so many companies are rapidly adopting Marketo Sales Insight is proof of the basic equation: lead management plus sales effectiveness equals revenue.”
Marketo Sales Insight is sold on a per-seat subscription basis in conjunction with Marketo Lead Management and Salesforce CRM. For pricing and more information about Marketo Sales Insight, visit http://www.marketo.com/sales-insight.
Source: Marketo