Marketo Executives Rank in Top 15; Recognized as Thought Leaders in Revenue Performance Management
SAN MATEO, Calif., Dec. 15, 2011 — Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced that president and CEO Phil Fernandez and senior director of marketing Maria Pergolino have both been named to the Sales Lead Management Association’s (SLMA) list of “50 Most Influential People in Sales Lead Management.” Their inclusion on the SLMA list is a testament to the new way Marketo is empowering companies to align sales and marketing to improve revenue performance.
Over 7,000 votes were cast for 79 nominees, with Fernandez and Pergolino both ranking in the top 15, and several Marketo partners also ranking highly on the final list of 50. A third-year SLMA honoree, Fernandez has propelled Marketo past 1,400 customers in just four years, and most recently led the company in securing $50 million in new venture financing to fuel its own business growth. His leadership in Revenue Performance Management over the past year has also won Marketo the titles of one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company by the Silicon Valley Business Journal, and the “CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine.
On the heels of winning her first Stevie Award for Women in Business for Employee of the Year, Pergolino lands in sixth position on this year’s prestigious list. Earlier this year, she was also recognized as a winner in “20 Women to Watch in Sales Lead Management.” Over the last 10 years, her contributions have included dozens of blog posts to top-100 marketing blogs, such as MarketingProfs, and co-authorship of three of the most successful social media, lead nurturing and lead scoring books created specifically for B2B marketers, entitled The Definitive Guides to B2B Marketing. The three Definitive Guides have been downloaded more than 50,000 times and Pergolino has also secured an impressive Twitter following (@inboundmarketer) of more than 4,000 marketers.
“People who win are recognized by their peers as multi-dimensional sales and marketing experts. They have given unselfishly of their time as speakers, teachers and writers on the deep multi-dimensional topic of sales lead management,” said James W. Obermayer, executive director of The Sales Lead Management Association.
Susan Campanale, vice president of marketing for the SLMA said, “These people are recognized by their peers as power players in the pursuit of ROI for marketing and lead generation.”
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,400 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.
PR Contact:
Jen Howard
Marketo650-240-4632jen [at] marketo [dot] com
Source: Marketo
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