New Features Integrate Marketing with Social Media to Expand Communication and Customer Service Capabilities
CUPERTINO, Calif. (May 05, 2009) –
SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM) software, today announced the GetSocial Twitter(TM) Module has been named the “Project of the Month” for SugarForge.org. The GetSocial Twitter module allows companies to seamlessly integrate social marketing to Twitter from within SugarCRM. This new capability provides users with tools to improve customer service, expand marketing programs and maintain management oversight.
Each month, SugarCRM highlights a project of the month winner on SugarForge.org, the company’s community website. Projects of the Month are selected on the quality of a project’s code, its overall activity and its general usefulness as an extension to SugarCRM.
The GetSocial Twitter module assists companies leveraging the SugarCRM customer relationship platform by providing easily integrated, simple-to-use Twitter features for every department. Internal employees can now utilize Twitter through an authorized channel and client that provides an audit trail and reporting for managers.
“The explosion of Twitter has left many companies searching for answers on how to adapt to the new service in order to provide better customer support, enhanced marketing efforts and maintain management oversight,” said Josh Sweeney, managing partner of ALT-Invest. “In building GetSocial Twitter, we are giving back to the Sugar community by providing an inexpensive, robust open source enhancement for marketing and sales teams to utilize Twitter for increased productivity and business.”
Sales teams can utilize GetSocial Twitter to receive constant updates on client status in order to connect on deeper level. Support teams can access all product comments to provide more efficient customer support, and marketing can use the built in Twitter search functionality to gain insight into what customers are saying about their brand. Due to the tremendous support for GetSocial Twitter, ALT-Invest has already released a GetSocial Twitter Pro application and is working on developing a configurable dynamic panels module similar to the already existing Dynamic Account Panels module.
“The GetSocial Twitter module provides an essential open source tool to bridge the gap between management, sales, marketing and the customer,” said Clint Oram, co-founder and vice president of product management at SugarCRM.
To view additional information on the GetSocial: Twitter module project please visit: http://www.sugarforge.org/content/project-of-the-month.
About GetSocial Twitter
The GetSocial Twitter module allows companies who utilize social marketing to Twitter from within SugarCRM. For more information, please visit http://alt-invest.net.
About SugarCRM
SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software. Founded as an open source project in 2004, SugarCRM applications have been downloaded over five million times and currently serve over 500,000 users in 75 languages. Over 4,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over lock-in based, proprietary alternatives. In the last year, SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.
For more information, call (408) 454-6900 or 1 87 SUGARCRM tollfree in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.
SugarCRM Contact:
Christine McKeown, Schwartz Communications for SugarCRM
SugarCRM@schwartz-pr.com
415-512-0770
Source: SugarCRM