UI framework enhancements, architecture improvements, service excellence upgrades, consumer marketing tools, sales performance enhancers, ERP order embedded CRM processes, and enterprise services are all featured in SAP CARM 7.0. These features should help your company reduce costs and improve your ability to make decisions and maximize your relationships with your customers – your most prized asset.
How can the Framework Enhancements and Architecture Improvement in SAP CRM 7.0 Help?
UI framework enhancements include productivity tools and enhanced personalization that allow you to add web links to the home page within your CRM platform, which include optional tile layout and icons designed according to customer specifics, and drag and drop features. Architecture improvements add enterprise search and identity management that enables CRM to handle all the automated workflow for uninterrupted use by your users. The stable core in this architecture offers enhancement package1 readiness and clear software component definition.
Service Excellence and Consumer Marketing in SAP CRM 7.0
The interaction center in SAP CRM 7.0 delivers context area and multichannel integration, account identification and lean interaction record capabilities, and one-stop configuration for WebClient business transactions. The service excellence addition in SAP CRM 7.0 also includes business partner identification, service interaction record, and launch transaction content services. There is also a renewed focus on consumer marketing in SAP CRM 7.0. Loyalty management enables marketers to execute loyalty programs such as frequent flyer programs, which can promote participation. SAP CRM 7.0 has a loyalty management processing engine that processes member activities and tier transition evaluation. SAP CRM 7.0 also includes marketing enablement for high volume campaigns to drive segmentation, campaign execution, and address list handling.
Improving Sales and Trade Promotion Management in SAP CRM 7.0
Territory management enables optimal coverage, assignment of territories, and authorization of management. The improving sales performance tools include an option to optimize the performance and management of your pipeline, allowing your sales managers and reps to analyze their individual sales pipeline, identify potential or existing gaps and opportunities, and run simulations. CP companies spend an average of 18 percent of their sales on trade promotions. SAP CRM 7.0 provides news capabilities to improve usability, and enhanced TPM capabilities for mobile users of trade promotion with product segments, display pallets, and funds used to manage trade promotion.
Data Quality Management in SAP CRM 7.0
The framework for data quality management provides tasks designed to eliminate the duplication of business partner data records, and ensure the maintenance of a high standard of optimal data quality. This framework allows you to use SAP software or third-party add-ons to integrate duplicate check as a value-add solution. The tasks are completed for a whole group of business partners represented by a target group or a profile. The framework ensures a continuously higher quality standard in your data and eliminates duplicate business partner data records.
Dashboard and Interactive Reporting in SAP CRM 7.0
SAP CRM 7.0 is now using Business Objects for improved CRM analytics. The CRM dashboards use Business Objects Xcelsius with a user-friendly interface and analytics for interactive engagement. This pairing enables the optimal framework to easily create your own dashboard in SAP CRM 7.0. The Wizard-drive dashboard builder tool allows the user to upload the dashboards and embed them with the CRM WebClient. You can also share your dashboard with other CRM users.