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ClickEquations Integrates CRM Measurements for Paid Search

ClickEquations now offers the capability of external conversion tracking to allow advertisers from companies such as The Marketing Heaven to track, analyze and optimize paid search campaigns based on the value of conversion points as a result of CRM data.
The aim of the new program is to create more accurate reporting and have the ability […]

Oracle Takes a Swing at Salesforce.com

Since its inception, Salesforce.com has been an absolute monster in the sales force automation and CRM markets, and has been acknowledged as the cloud computing giant.
At the Oracle OpenWorld conference, CEO Larry Ellison threw some hard punches specifically aimed at Salesforce.com. Ellison began speaking about cloud computing, and how several vendors were re-branding old technology. […]

Oracle CRM Selected by Sony Ericsson

Sony Ericsson recently selected Oracle’s Siebel CRM as part of its Business to Consumer Customer Relationship Management operations which include its marketing strategy and customer service functions.
This effort was made to create competitive loyalty and retention programs to help Sony Ericsson add customer value and make sure the offering is seamlessly integrated with marketing and […]

CDC Software Launches CRM 6.0

CDC Software Corporation, a provider of hybrid enterprise software for on-premise and cloud-based deployments, has announced the availability of Pivotal CRM 6.0 for Home Building and Real Estate.
This latest release from CDC Software is industry-tailored specifically for the home building and real estate industries. A customer relationship management (CRM) system, the Pivotal CRM 6.0 aims […]